While Jeep has long been known for showcasing eye-catching concept vehicles at its annual Easter Safari, the 2025 Convoy Concept stands out as a particularly striking blend of heritage and modern capability. Debuting as one of seven concepts at the Moab, Utah event, this military-inspired creation builds upon the Gladiator Mojave platform while incorporating unmistakable design elements from Jeep’s storied past.
The Convoy’s exterior makes an immediate impression with its SJ-inspired front fascia and J-truck styled hood, creating a visual bridge between Jeep’s current lineup and its iconic predecessors. Wrapped in Ghost Ops matte paint, the concept achieves a stealthy, purposeful aesthetic that’s reinforced by practical canvas half doors. The 17-inch wheels, wrapped in massive 40-inch BFGoodrich Krawler tires, aren’t merely for show—they provide substantial ground clearance for legitimate trail capabilities.
The Convoy’s striking design language honors Jeep heritage while its aggressive stance and oversized tires promise genuine trail domination.
Beneath the retro styling lies serious off-road hardware. The Gladiator Mojave underpinnings guarantee durability, while custom suspension components accommodate those oversized tires. A 12,000-pound Warn winch mounted up front stands ready for recovery operations, underscoring that this concept prioritizes function alongside form. The Easter Jeep Safari serves as an important showcase for the brand’s creativity and engineering prowess each year. The addition of a practical chocolate brown canvas canopy over the bed area enhances the vehicle’s expedition-ready appearance while providing weather protection for gear.
The interior continues the utilitarian theme with low-back leather seats and minimalist trim that would withstand actual trail use. The cabin’s analog-style controls and open-air configuration via those canvas doors further emphasize the vehicle’s no-nonsense approach to off-roading.
I’m particularly impressed by how seamlessly Jeep has integrated these throwback elements without sacrificing the vehicle’s credibility as a capable off-roader. The Convoy isn’t merely nostalgic window dressing—it’s a functional showcase that could legitimately tackle Moab’s challenging terrain.
While Jeep hasn’t announced production plans for the Convoy, its reception at Easter Safari demonstrates the enduring appeal of heritage-inspired designs within the Jeep community. This concept successfully reinforces Jeep’s position as both an innovator and custodian of authentic off-road tradition, with design choices that genuinely honor the brand’s military roots.
